The Team

Eldad Alfi

Eldad Alfi is a serial entrepreneur and Co-Founder of the Zula Project NGO, bringing sharp intelligence and a drive for success to everything he does. With a go-getter mentality and unwavering determination, Eldad has consistently identified opportunities and driven innovation. A lifelong entrepreneur and business mogul, he is passionate about building ventures that create value and foster community. Known for his ability to connect people and bring communities together, Eldad has played a key role in expanding our network and deepening relationships. His organizational skills and strategic vision have been integral in shaping the company’s success. Eldad’s entrepreneurial spirit and dedication continue to inspire and propel the business forward.

Chris Santillan

Chris Santillan is the visionary force behind our brand as Co-Founder and Artistic Director. With a keen eye for design and a passion for creating spaces that inspire, Chris is responsible for ensuring that every aspect of the company is aesthetically pleasing and aligned with our artistic vision. As a designer and space creator, she transforms environments into beautiful, functional spaces that leave a lasting impression. In addition to her creative roles, Chris excels in event coordination and preparation, ensuring that every event runs smoothly and leaves guests in awe. Her blend of brilliance, style, and social flair makes her a natural leader, and her dedication to beautification is evident in every project she touches. Chris’s energy and attention to detail elevate the team, making her an essential part of the company’s success.

Bar Asolin

Bar Asolin is a dynamic force on our team, combining her strong will, creative vision, and high-energy personality. As Creative Director and Manager, she plays a pivotal role in shaping our brand's direction, overseeing content creation, videography, and event coordination. Bar is also deeply involved in customer service, always ensuring a seamless experience for both clients and the team. Known for being to the point yet incredibly personable, Bar’s approachable and energetic nature makes working with her a pleasure. Whether she’s leading a team, brainstorming new ideas, or coordinating an event, her presence energizes everyone around her, making her an essential part of our success.

Allida Smith

Allida Smith is an invaluable member of our team, bringing a unique blend of calm presence and sharp efficiency. Certified in yoga, Allida has a natural ability to make people feel comfortable and at ease, instantly creating a warm and welcoming atmosphere. Her approachable nature, combined with her quick thinking and ability to get things done swiftly, adds a softness to our space while ensuring productivity never falters. In her role, Allida creates content, manages events, coordinates space preparation, and provides top-tier customer service. She works on a variety of projects and serves as a key event coordinator, ensuring everything runs smoothly. Allida’s positive energy and grace make her a standout team player, and her ability to balance both kindness and efficiency has made a lasting impact on our team and clients alike.

L’lia "Tizzle" Thomas

L’lia (pronounced Eye-lee-uh) brings grant strategy, intuitive storytelling, and deep care for community-rooted work to her role with Zula Den. She supports funding opportunities by shaping clear, compelling proposals that honor Zula Den’s mission, amplify its impact, and help create more sustainable pathways for healing, creativity, and collective care.

A sacred space for the tribe to gather, connect, express and inspire. Let’s tap in together, to expose the light within each of us for a brighter future.

Zula Den

4011 W. Jefferson Blvd

Los Angeles, CA 90016